GRIT & GLAM STREETWEAR
Project Odyssey Season 2
Honorable Mention in the Marketing & Advertising Category
Project Odyssey Season 2
Grit & Glam Streetwear Entry
Out of 2500 entries, Grit & Glam Streetwear was awarded an Honorable Mention in Project Odyssey Season 2, Marketing & Advertising Category. Grit & Glam Streetwear, is a fictional NYC-based fashion company, that was born from a single fashion illustration created in Photoshop. This initial artwork, along with various graffiti samples, served as the stylistic foundation, being fed into Midjourney as a style reference for image generation. These AI-generated visuals were then brought to life using Kling AI. image to video. The music is from Epidemic Sound, artist Torii Wolf which I edited down to .60 sec. The final video edit was done in Capcut. This process highlights the transformative power of AI tools, allowing a single creator to embody multiple roles—director, photographer, fashion designer, and graffiti artist—exploring a vast array of creative possibilities previously out of reach.
